Oct 18, 2018  
2016-2017 Chesapeake College Catalog 
    
2016-2017 Chesapeake College Catalog [ARCHIVED CATALOG]

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BUS 230 - Marketing

3 credits
An introductory course to the field of marketing. Its purpose is to give a general understanding of the forces operating institutions employ and methods used in the marketing of goods and services. Areas such as advertising, sales promotion, retailing, and wholesaling will be covered. [FALL] Three hours lecture per week.
Prerequisite(s): Complete MAT 023  as a prerequisite, or appropriate placement score. Prereq/Corequisite:
Take ENG 094+  as a pre or corequisite, or appropriate placement score.
Note: All developmental courses must be completed with a grade of “C” or better in order to progress to the next developmental level or into college-level courses.



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