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    Chesapeake College
   
 
  Aug 19, 2017
 
 
    
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2017-2018 Chesapeake College Catalog
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CIS 117+ - Writing for Social Media & Public Relations

3 credits
Exploration and development of practical content for diverse forms of Internet communication. Online research, case studies, and class exercises will be used.   Topics include the development of PR contents for all types of web media such as social media sites, blogs, newsrooms, wikis, twitters, website copy, press releases taglines, and virtual worlds.  Material presented includes the role of the interactive writer, thinking interactively, interactive structure, scrip format, flowcharts, and the special challenges of presenting information and stories interactively. [SPRING] Three hours lecture per week.
Prerequisite(s): CIS 116 ; ENG 101+ 



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