Nov 23, 2020  
2018-2019 Chesapeake College Catalog 
    
2018-2019 Chesapeake College Catalog [ARCHIVED CATALOG]

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BUS 234 - Advertising

3 credits
A course emphasizing advertising principles and techniques. Includes the study of advertising media, ethics, social and economic effects of advertising, market analysis, idea creations, and layout principles. [SPRING - ALTERNATE YEARS] Three hours lecture per week.
Prerequisite(s): Complete MAT 023  as a prerequisite, or appropriate placement score. Prereq/Corequisite:
Take ENG 094+  as a pre or corequisite, or appropriate placement score.
Note: All developmental courses must be completed with a grade of “C” or better in order to progress to the next developmental level or into college-level courses.



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