Jul 19, 2024  
2013-2014 Chesapeake College Catalog 
    
2013-2014 Chesapeake College Catalog [ARCHIVED CATALOG]

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BUS 230 - Marketing

3 credits
An introductory course to the field of marketing. Its purpose is to give a general understanding of the forces operating institutions employ and methods used in the marketing of goods and services. Areas such as advertising, sales promotion, retailing, and wholesaling will be covered. [FALL] Three hours lecture per week.



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