CIS 116 - Social Media Principles

3 credits

An exploration of how businesses are using Social Media as communication, advertising, and learning tools as well as how to create and deploy a Social Media Campaign. Additionally, the history and development of Social Medias such as Facebook, YouTube, Twitter and LinkedIn will be explored as well as the many ethical and potential legal concerns that have arisen over these new forms of communication. Finally, the concept of Viral Marketing will be examined and how it allows a Social Message to explode a message to millions of users in a brief time. [FALL] Three hours lecture each week.