BUS 231 - Salesmanship

A study of the principles upon which successful personal selling is based. Includes analysis of buying motives, location of prospects, developing the approach, demonstration techniques, handling objections, and closing the sale. A complete sales presentation is required.3 credits [AS NEEDED] Three hours lecture per week.
Prerequisite(s): Complete MAT 023 as a prerequisite, or appropriate placement score. Prereq/Corequisite:
Take ENG 094 as a pre or corequisite, or appropriate placement score.

Note: All developmental courses must be completed with a grade of “C” or better in order to progress to the next developmental level or into college-level courses.