Jul 19, 2024  
2013-2014 Chesapeake College Catalog 
    
2013-2014 Chesapeake College Catalog [ARCHIVED CATALOG]

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BUS 231 - Salesmanship

3 credits
A study of the principles upon which successful personal selling is based. Includes analysis of buying motives, location of prospects, developing the approach, demonstration techniques, handling objections, and closing the sale. A complete sales presentation is required. [SPRING - ALTERNATE YEARS] Three hours lecture per week.



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