May 24, 2024  
2013-2014 Chesapeake College Catalog 
    
2013-2014 Chesapeake College Catalog [ARCHIVED CATALOG]

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BUS 234 - Advertising

3 credits
A course emphasizing advertising principles and techniques. Includes the study of advertising media, ethics, social and economic effects of advertising, market analysis, idea creations, and layout principles. [SPRING - ALTERNATE YEARS] Three hours lecture per week.



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