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Dec 04, 2024
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BUS 231 - Salesmanship3 credits A study of the principles upon which successful personal selling is based. Includes analysis of buying motives, location of prospects, developing the approach, demonstration techniques, handling objections, and closing the sale. A complete sales presentation is required. [SPRING - ALTERNATE YEARS] Three hours lecture per week. Prerequisite(s): Complete MAT 023 as a prerequisite, or appropriate placement score. Prereq/Corequisite: Take ENG 094+ as a pre or corequisite, or appropriate placement score. Note: All developmental courses must be completed with a grade of “C” or better in order to progress to the next developmental level or into college-level courses.
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