BUS 234 - Advertising

3 credits

A course emphasizing advertising principles and techniques. Includes the study of advertising media, ethics, social and economic effects of advertising, market analysis, idea creations, and layout principles. [SPRING - ALTERNATE YEARS] Three hours lecture per week.
Prerequisite(s): Complete MAT 023 as a prerequisite, or appropriate placement score. Prereq/Corequisite:
Take ENG 094+ as a pre or corequisite, or appropriate placement score.

Note: All developmental courses must be completed with a grade of “C” or better in order to progress to the next developmental level or into college-level courses.