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Dec 04, 2024
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BUS 234 - Advertising3 credits A course emphasizing advertising principles and techniques. Includes the study of advertising media, ethics, social and economic effects of advertising, market analysis, idea creations, and layout principles. [SPRING - ALTERNATE YEARS] Three hours lecture per week. Prerequisite(s): Complete MAT 023 as a prerequisite, or appropriate placement score. Prereq/Corequisite: Take ENG 094+ as a pre or corequisite, or appropriate placement score. Note: All developmental courses must be completed with a grade of “C” or better in order to progress to the next developmental level or into college-level courses.
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