CIS 228+ - Social Media & Web Development Strategies

3 credits

Course focuses on mastery of social media strategy, organizational development, measurement, and analytics. Students will review web development techniques such as log files, cookies, web bugs, and paper tagging. Topics include: User Experience, Search Engine Optimization, Analytics, Accessibility, Social Media, and the Mobile Web. Students work on real world case studies to learn and practice skills that can be applied in any profession that works with social media or websites. [SPRING] Three hours lecture per week.
Prerequisite(s): CIS 109 ; ENG 101+ Prereq/Corequisite:
MAT 023 or appropriate placement score.