BUS 230 - Marketing

An introductory course to the field of marketing. Its purpose is to give a general understanding of the forces operating institutions employ and methods used in the marketing of goods and services. Areas such as advertising, sales promotion, retailing, and wholesaling will be covered.3 credits [FALL] Three hours lecture per week.
Prerequisite(s): Complete MAT 023 as a prerequisite, or appropriate placement score. Prereq/Corequisite:
Take ENG 094 as a pre or corequisite, or appropriate placement score.

Note: All developmental courses must be completed with a grade of “C” or better in order to progress to the next developmental level or into college-level courses.